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This domain localfirstar.com had the following on the site, "Locally owned, independent businesses are often the key to a vibrant local economy, and create a unique sense of place." We observed that the webpage said " These businesses owned by our friends and neighbors are a source of civic pride, which also foster a sense of community, create wealth, support charities, and form a training ground for future generations of entrepreneurs." It also stated " Optimized Business Listing in the LFAR Online Directory and in Local magazine for 12 months." The header had local first AR as the highest ranking keyword. It was followed by LFAR, live local, and local first which isn't as ranked as highly as local first AR. The next words the site used was eat local. shop local was also included but will not be seen by web engines.